International development
International business development
Which next steps will help your products succeed internationally?
PreTeSo helps you plan and develop international business activities. We assess the starting point, prioritise opportunities and translate them into an actionable roadmap. Implementation support is agreed around your objectives and internal resources.
International potential. A practical next step.
You may be considering new markets, developing existing export activities or bringing structure to individual enquiries and partner contacts. The task is to decide where to focus and how to move forward with the resources available.
We assess the fit between your products, applications and target markets, consider sales channels and partnerships, and agree priorities with your team. Existing contacts and market experience provide the starting point; information gaps are made explicit.
Your deliverable
Your business development roadmap
A working basis for decisions and implementation. We agree the depth of analysis and the scope of the roadmap before the project starts.
- Objectives and starting point
- Products, existing international activities and the development objectives agreed with you.
- Market and application priorities
- Markets and applications to focus on, with the rationale, assumptions and open questions.
- Sales channels and partners
- Possible routes to customers, requirements for partners and next steps for assessing them.
- Actions and responsibilities
- Prioritised activities, owners, dependencies and agreed milestones.
- Review and next decisions
- How progress will be reviewed and which decisions or additional information are needed.
How we develop the roadmap
Clarify the task
Define the products, current activities, objectives and available information.
Assess and prioritise
Review the agreed markets, applications and sales channels, and compare the options with your team.
Plan the next steps
Translate priorities into a roadmap with actions, responsibilities and milestones.
Support implementation
Where agreed, coordinate actions and review progress together.
Methods & working tools
The right tools for the task.
We select the methods to match the agreed question, available information and scope. The tools below are options, not a fixed package.
Market context · PESTEL
Structure political, economic, social, technological, environmental and legal factors relevant to the agreed markets.
Result: A market context profile with opportunities, risks and questions requiring further investigation.
Market prioritisation · weighted scoring
Compare market attractiveness and your ability to compete using agreed criteria and weights. Separate evidence from assumptions.
Result: A reasoned prioritisation of target markets with information gaps identified.
Applications and routes to market
Map products to applications and customer groups, then compare suitable direct and partner-led sales channels.
Result: Priority segments and routes to customers.
Implementation · business development roadmap
Turn priorities into actions, responsibilities and milestones, with review points.
Result: A coordinated plan for the next steps.
What we need from you
- Products, applications and technical differentiators
- Existing markets, customers, partners and international enquiries
- Objectives, available resources and relevant sales experience
- Contacts for technical, commercial and management decisions
Scope of the project
We agree the products and markets covered, the information sources, analytical depth and extent of implementation support. A detailed market-entry strategy or a full partner evaluation can be included as an agreed work package. Ongoing sales representation is a separate scope.
Responsibilities and interfaces
Your team contributes product knowledge, market experience and internal decisions. PreTeSo structures the development work and takes on agreed tasks. Responsibility for customer contact, partner discussions and approvals is defined before implementation.
Format and schedule
The roadmap format, review points and delivery schedule are agreed for the project. It can be updated during the implementation support included in the assignment.
Business development takes time and resources – PreTeSo can help.
Discuss international development ↗