Development project
Technical sales communication system
How do your technical sales materials work together?
PreTeSo develops a consistent system for technical sales communication. We organise content around audiences and use cases and agree structures, templates and maintenance responsibilities.
The starting point
Data sheets, presentations, website content and quotations are often developed independently. Their messages, structures and versions can become inconsistent.
Your deliverable
Communication concept with structure, templates and action plan.
The outline below makes the deliverable concrete. The coverage and depth are agreed for your project.
- Communication structure
- Mapping of audiences, core content and formats across customer interactions.
- Agreed templates
- Templates with content structures and recurring elements for selected formats.
- Action and maintenance plan
- Creation or revision priorities and responsibilities for approval and updates.
How we work
Review existing material
Identify formats, content, audiences and use cases.
Develop the system
Define how catalogues, data sheets, presentations, website content and quotations relate.
Agree templates
Trial agreed templates with selected content and review them with the team.
Plan introduction
Agree revision steps, responsibilities and ongoing maintenance.
Tools for the task
We select methods to fit the question and available information.
Content audit and format matrix
Map existing material, audiences, use cases and information gaps.
Content and template architecture
Align recurring information and structures across formats.
Approval and versioning approach
Clarify technical ownership, updates and traceable versions.
What we need from you
- Existing data sheets, catalogues, presentations and quotation material
- Website content, audiences and typical sales situations
- Corporate identity guidelines and technical information sources
- Contacts for technical approval, sales and design
Scope and boundaries
Included formats, template numbers and level of detail are agreed. Full production of all documents, translations and technical website or system implementation are included only when commissioned.
Responsibilities, format and schedule
PreTeSo carries out the agreed analysis and development work. Your team provides information, reviews the technical findings and makes internal decisions. Contacts, approvals, delivery formats, review steps and timing are defined at the start.
Make room for your next development step.
Discuss the project ↗