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Level 3

Strategic sales & business development

Which markets, products and sales approaches will support your company’s long-term development?

PreTeSo combines practical market experience with strategic responsibility. Working with your executive team, we develop priorities, sales approaches and structures, and take on agreed responsibilities for implementation and coordination.

Our role

Strategic responsibility for the agreed sales and business development objectives.

  • Assess market opportunities, the product portfolio and sales approaches with executive management.
  • Define priorities, development objectives and an actionable plan.
  • Develop sales processes, collaboration and partner structures.
  • Coordinate agreed initiatives, review progress and prepare decisions.
  • Take responsibility for defined sales functions, resources and results where included in the mandate.

What you receive

  • Sales and market reporting for the agreed area of development
  • Market and competitor analyses, plus product and market feedback
  • Decision papers with options and recommendations
  • Strategic development plan with priorities and responsibilities
  • Regular strategy discussions and progress reviews, such as quarterly business reviews

We agree the document formats, reporting cadence and level of detail for your assignment.

Responsibility needs authority.

The scope and depth of responsibility follow your needs: individual initiatives, product areas or broader sales responsibilities. We agree decision-making authority, internal collaboration, timing and objectives. The mandate can include wider coordination and leadership responsibilities.

What we need from you
  • Company objectives, product portfolio and current strategic questions
  • Market information, pipeline, performance indicators and relevant planning data
  • Executive-level contacts and agreed authority for the responsibilities assigned
Scope of the assignment

Responsibility, integration and time commitment follow the agreed mandate. Operational tasks and collaboration with existing functions are defined at the start.

How we start

  1. Clarify the situation, objectives and current sales activities.
  2. Agree the scope, responsibilities, authority and reporting.
  3. Set priorities, establish access and start the assignment with regular reviews.

How would you like to realise the potential of your products?

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Let’s find your next customer.

Tell us about your technology, target customers and the sales responsibility you need covered.