Development project
Product portfolio development
How can your offer become clearer to customers and sales teams?
PreTeSo analyses and structures your existing offer around applications and market requirements. Together we establish a clear portfolio structure and recommendations for further development.
The starting point
Products and services have evolved over time. Differences, overlaps and suitable applications are not always easy for customers or sales teams to understand.
Your deliverable
Portfolio overview with recommendations.
The outline below makes the deliverable concrete. The coverage and depth are agreed for your project.
- Structured portfolio overview
- Products and services with functions, applications and relevant distinctions.
- Assessment
- Identified overlaps, gaps and development opportunities with supporting rationale.
- Recommendations
- Priorities for structuring, positioning and further portfolio work.
How we work
Capture the offer
Bring together products, services and available material.
Review market relevance
Map applications, customers and available market and sales information.
Structure the portfolio
Assess groupings, distinctions and possible development priorities together.
Agree recommendations
Review the overview and next decisions with the participants.
Tools for the task
We select methods to fit the question and available information.
Product-application matrix
Connect products with use cases and customer groups.
Overlap and gap analysis
Identify similar offers and requirements not yet addressed.
Life-cycle and priority assessment
Evaluate development priorities using available information and agreed criteria.
What we need from you
- Product and service overview with technical material
- Applications, target customers and customer feedback
- Available sales data and commercial information
- Planned developments and strategic priorities
Scope and boundaries
Products and assessment depth are agreed together. Commercial assessments require appropriate data. Technical development, product discontinuation and investment decisions remain separate tasks or decisions for your company.
Responsibilities, format and schedule
PreTeSo carries out the agreed analysis and development work. Your team provides information, reviews the technical findings and makes internal decisions. Contacts, approvals, delivery formats, review steps and timing are defined at the start.
Make room for your next development step.
Discuss the project ↗